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UNIVERSITAS ISLAM DARUL 'ULUM LAMONGAN LEMBAGA PENELITIAN DAN PENGABDIAN MASYARAKAT Alamat : Jl. Airlangga No.03 Sukodadi (62253), Lamongan, Indonesia
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Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora
Published by Universitas Islam Darul Ulum
ISSN : 20851413     EISSN : 25798987     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Humanis, Journal Ilmu-ilmu Sosial dan Humaniora is a journal published by the Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam Darul Ulum Lamongan Indonesia with its main aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign. The manuscript is published after undergoing a peer-review process by providing an exclusive analysis on social and political issues from various perspectives. HUMANIS provides high quality study outcomes and new thoughts for academic practitioners, researchers and decision makers to break down the complexity and dynamics of contemporary sociopolitical changes. Published twoo times a year, in June and December. Humanis provides itself as a medium for-also invites- researcher, academic practitioners and intellectuals to submit their critical writing and to contribute to the development of social and political sciences.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 9 Documents
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Search results for , issue "Vol 12 No 2 (2020): Juli" : 9 Documents clear
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE DI LAMONGAN Nawari Nawari; Sigit Marianto
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1968

Abstract

This study aims to determine the effect of service quality, price, brand image on satisfaction of ojek online transportation customers in Lamongan. This study is a survey with quantitative research. The population in this study is Cak Ed Lamongan online motorcycle taxi customers. Sampling used a purposive sampling technique and obtained a sample of 100 respondents using the formula Rao Purba. Data collection techniques in this study used interviews and questionnaires. Analysis of the data used were the validity test, the reliability test, the multiple linear regression analysis, the classic assumption test, the coefficient of determination R2 test, and hypothesis was tested through t test that was used to determine the effect of service quality, price and brand image partially on satisfaction of ojek online transportation customers in Lamongan. From the analysis, results obtained of t test results variable service quality was tcount = 3.934 > ttable = 1.660 which states that the quality of service affects customer satisfaction. Price variable was tarithmetic = 3,622 > ttable = 1,660 which indicates that price influences customer satisfaction, and brand image variable tcount = 2,216 > ttable = 1,660 which states that brand image influences customer satisfaction. While R square of 0.783 shows that 78.3% of the variable Customer satisfaction is influenced by service quality, price, and brand image. While the remaining 21.7% is influenced by other variables that were not examined.
PENGARUH KECEPATAN LAYANAN DAN KERAMAHAN LAYANAN TERHADAP KEPUASAN PELANGGAN DIRUMAH KOPI LAMONGAN Moh Azus shony Azar; Achmad Efendi
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1969

Abstract

: This research to analyze the effect of service speed and service friendliness on the satisfaction of Lamongan coffee house customers. The sample in this study were 100 respondents. Data collection method in this study is questionnaire and documentation study. The method of data analysis uses descriptive quantitative methods, namely with multiple linear regression analysis and classical assumption tests.Based on the F test results obtained F-count is greater than F-count 204.254> F table value = 3.09, service speed and service friendliness together have a positive effect on customer satisfaction. Based on the T Test Service speed (X1) has a positive and significant effect on customer satisfaction, Service friendliness (X2) has a positive and significant impact on customer satisfaction. Service speed is the most influential variable on customer satisfaction. Through testing the Determination Coefficient by adjusted R Square (R2) 80.4%, customer satisfaction can be explained by variable service speed and service friendliness, while 19.6% performance can be explained by other variables not examined by this study.
PENERAPAN METODE PEMBELAJARAN ROLE PLAY UNTUK MENINGKATKAN AKTIVITAS DAN HASIL BELAJAR KETRAMPILAN BERBICARA BAHASA INGGRIS Lukman Hakim
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1972

Abstract

The aim of this research is to improve learning outcomes of speaking ability and response in English through “Role Play” in SMPM 27 Paciran Lamongan. The subject of the research is grade IX students of the first semester in the academic year of 2018/2019 consisting of 21 pupils. To collect the data, the researcher uses observation sheet and the result of speaking test. The research proses was conducted into two cycles, each cycle consisting of four phases : preparation, implementation, obeservation and reflection. The findings of the research show that Role Play method is effective to improve the students’ activities and the result of speaking test. From the result of the analysis showed that there is an increase of students’ activities in cycle 1 from 76% into 88% on second cycle. The result of speaking test in English increase from the completeness of learning from 57% in cycle 1 into 81% in cycle 2.
FASILITAS DAN AKSES YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMNENTUKAN  PEMBELIAN PERUMAHAN GRIYA AGUNG  PERMATA BABAT LAMONGAN Miftahul Huda; Ade Hanno W
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1974

Abstract

Every company in marketing certain products implement a wide variety of marketing strategies. Marketing activities essentially focused on products, pricing, and distribution policy of promotion way.The purpose of this study was to investigate about the product attributes of housing facilities and access to consumer decisions.Allegedly facilities as well as access to housing has a role to consumer decision to purchase products Griya Agung Permata Babat Lamongan.From the research that has been tested with a sample of 100 respondents, showed that the F-test analysis results obtained F count of 17.392 was the value of F table at 2.70 so variable facilities (X1) and access to housing (X2) together have a real impact on consumer decision (Y) is variable T test facility (X1) Calculate the value of 2,868 T> T Table of 1.660, t test access to housing (X2) obtained amounted to 3.561 Calculate T> T Table of 1,660.Dari value of two variables the variable access to housing has a more dominant role than the facility with the highest variable T (3.561> 2.868).Based on the research results for the company should pay more attention factor, especially access to housing facilities as its own appeal for consumer. Keywords: facilities, access to housing and consumer decisions
PENGKODEAN DALAM PEMBELAJARAN PENULISAN SASTRA Tsalits Abdul Aziz Al farisi
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1976

Abstract

The purpose of this research is to describe it 1) how is the coding system for creating poetry. 2) how can student understand objects in the ward then applied to the text of diction. 3) how can students create certain diction in relation to what one imagines. The methods in this research are using quantitatif methods with model design patterns using media as a basis for finding a purpose the study of literature at SMA Kanjeng Sepuh school X class. The result of this study is the observation table of assessments stuents interest in literature especially the poem. On other side of the observation of teacher and student activities carrying out the study of poetry is also a focus quantitatif data results. The conclusion of this study is to find a point of literary learning accuracy through quantitatif measures in coding systems. It needs to be used to find the concrete steps the literary writing learning pattern that currently is of little interest to students.
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI PT. AYU INDAH GROUP CABANG PACIRAN LAMONGAN M Hafidh Nasrullah; Muhammad Faizin
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1977

Abstract

The problem that is known to be related to customer loyality in the PT. Ayu Indah Lamongan is the fluctuation in sales in the past three months. This study aims to influence Strategy marketing and Quality of service on Increased sales in the PT. Ayu Indah Lamongan which is on Jl. Raya Deadles No. 35, Paciran, Lamongan. This research is a survey with quantitative research, population and sample of this study were 60 respondents who bought airplane, car rental etc. in the PT. Ayu Indah Lamongan, data colllection using interviews and questionnaires. Analysis of the data used is the validity test, multiple linear regression analysis, hypothesis testing and the coefficient of determination R2 test.
THE ARBITRARY NATURE OF SIGNS AND REDUCED FORMS SEEN IN THE LONE RANGER MOVIE Buyun Khulel
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1982

Abstract

This present study provided analysis on the arbitrary nature of signs and reduced forms (gonna, wanna, and gotta) seen in the Lone Ranger movie. The researcher focused on the dialogues between the main characters of the movie (John Reid abbreviated as “JR” and Tonto abbreviated as “T”). The researcher found in the script of the movie that Tonto used some terms related to the arbitrary nature of signs. Those terms are Spirit Walker, Windigo, and Kemosabe. Those terms have no logical basis for the choice of a particular signal to refer to a particular signification. This study also analyzed some reduced forms used by the main characters in the Lone Ranger movie. Reduced forms frequently used in speech in informal colloquial English, particularly American English. This study revealed only one kind of reduced forms found in the dialogue between the main characters. That kind of reduced form is “gonna”. The researcher found that “gonna” was spoken three times in the movie. All of them were spoken by John Reid (JR). in line with the previous research, those findings showed that “gonna” usually spoken by young people and comes from certain social class.
PENGARUH KERAMAHAN DAN PENGETAHUAN PRODUK BEAUTY ADVISOR TERHADAP PENINGKATAN PENJUALAN POND’S DI CV. BIN WAHAB GROUP SUGIO LAMONGAN Nafahatus Sahariyah; Siti Shoimah
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1986

Abstract

This research was conducted at CV. Bin Wahab Group. This study aims to determine whether there is an influence or not from the hospitality and knowledge of beauty advisor products to increase sales of pond’s both simultaneously and partially. The background of this study, the researcher chose the variable because the friendliness to the consumer variable will increase consumer confidence in the beauty advisor in explaining product knowledge that can be directed to the product being sold so as to increase sales. This research uses quantitative methods. Primary collection techniques were obtained from observations and questionnaires, while secondary data were obtained from literature studies. In determining data collection obtained from respondents through a simple random sample. The method of data analysis uses statistical tests that are operated through the SPSS 25 program. The results of partial or simultaneous test of hospitality variables and product knowledge have a positive effect on sales increase. Product knowledge has a higher influence that is if it rises by one unit, it will be followed by an increase in sales of 0.545 units compared to hospitality.
STRATEGI LANGSUNG KESANTUNAN TINDAK DIREKTIF GURU TAMAN KANAK-KANAK Anisa Ulfah
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.2112

Abstract

The kindergarten students tend to learn by imitating people behavior andlanguage hence the teacher itself must use polite and understandable language as statedin the standard academic qualifications and competence for kindergarten teacher.Politeness in language is closely related to the social norm in particular society. Thus thegoal of this research is to describe a teachers’ direct politeness in kindergarten that focuson politeness strategy function of politeness. This study used qualitatif method in the formof language research by using socio pragmatics. In collecting the data, the researcherwas an observer. The data of this research was in the form of data form, strategy and theteacher’s function in direct politeness accompanied by recording session in the learningactivities in the class. According to data analysis, it was found a description politeness inkindergarden teacher that was explained in politeness strategy covered (1) direct strategywithout politeness and (2) direct strategy with politeness covered. Based on the findings,the reseacher makes a conclusions is the use of direct strategy often regarded as lesspolite is often used by the teacher due to increase learning interaction.

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